Plastics are creating havoc when it comes to ensuring a sustainable environment. More and more people are directed towards a zero-waste environment where plastic will be eliminated entirely. Most of us conduct several online orders and post receiving them, we tend to dump the plastics in our dustbin. Not only that, quite many a time, it happens that the product is wrapped with several other layers of plastics like long strings of plastic air-bubble packing, crumbled paper, foam peanuts, and more. But is it even possible to create zero-waste packaging adhering to every guideline of the EPR audit?

What is Zero Waste Packaging Exactly?
To understand if zero-waste packaging is even possible, it is essential tounderstand what exactly is zero waste packaging. A zero waste packaging can bedefined as a particular type of packaging where every minute portion is reusable or recyclable - leading to a non-existent actual waste. Some examples of this packaging are edible containers, ‘plantable’ paper embedded with seeds, packages that can be returned to local drop-off points for reuse, and so on. Ensuring zero waste packaging will also mean adhering to EPR compliance.

The traditional linear model of ‘take, make, dispose’ has led to a noticeable increase in the plastic waste generation. As a result of this, a huge portion of plastic waste ended up in landfills, ecosystems, and oceans, eventually leading to life-threatening situations. With zero-waste packaging, the world will adopt a circular economy and sustainability approach.

In addition to picking eco–friendly materials, designing packaging for reusability and diversity is important in the zero-waste approach. The shift from single-use plastics to durable and reusable options not only decreases waste but also saves costs in the long run. Brands focused on creating a circular economy for plastic waste also experience increased customer satisfaction and brand reputation.